"AD LIB" is a word derived from the Latin, "Ad libitum", which means "be free" or "as you like". Nowadays, "AD LIB" is widely used in music field as meaning of improvisation or free performance.

Launched in 2010 ad lib is a design-led eyewear collection that offers comfort and quality to fashion and lifestyle-conscious urban men.

Ad Lib implies spontaneity and freedom of expression, attributes that inspire this select range.