Lunitrie Generale
ROOTED IN A VINTAGE RENAISSANCE
- Founded in 2018 by designer Julien Couture, Lunetterie Générale is shaped by a lifelong love of cinema and approaches eyewear as an intimate, cultural form of storytelling.
- Fusing French refinement with the bold spirit of American culture, the Maison draws inspiration from Art Deco aesthetics and classic cinema. Julien’s designs embody a quiet, nostalgic aura defined by balance, precision, and vintage appeal.
- At its core, Lunetterie Générale is a celebration of thoughtful craftsmanship and an homage to the timeless elegance of the past. It is created for those who move through the world with intention, who seek meaning, culture, and the freedom to discover and reveal their true selves.
Lunitric Generale Eyewear is a stylish Italian brand blending function and innovation. Made with quality materials and superior craftsmanship, its frames offer a lasting statement in comfort and practicality.Our frames are not only stylish, but also designed with functionality in mind. We understand the importance of protecting your lenses from potential damage, which is why our frames are engineered to absorb shock and prevent scratches.We value design, comfort, and functionality in every pair of Movitra glasses. Invest in a pair today for Italian craftsmanship and innovative design that exceeds expectations.
Tradition and Innovation
- INSPIRED BY JAPANESE KAMON—SYMBOLS OF PRIDE AND HONOR CARRIED BY NOBLE FAMILIES AND SAMURAI LORDS—OUR EMBLEM IS SHAPED THROUGH FOUR DISTINCT TRIANGLES, REIMAGINING HERITAGE INTO A CONTEMPORARY EYEWEAR NARRATIVE. IT IS A NOD TO THE IMPECCABLE JAPANESE CRAFTSMANSHIP THAT DEFINES EVERY PAIR OF LUNETTERIE GÉNÉRALE. IT’S A BADGE OF BELONGING, A SYMBOL OF DISTINCTION FOR OUR COMMUNITY OF DISCERNING EYEWEAR AFICIONADOS WHO CHERISH THE VALUES OF PAST AND PRESENT, TRADITION AND INNOVATION.
Modern-Day Mercantile
- LUNETTERIE GÉNÉRALE REIMAGINES THE SPIRIT OF THE TRADITIONAL VILLAGE MERCANTILE AS A MODERN DESTINATION FOR STYLE AND QUALITY. ONCE A PLACE OF DISCOVERY AND EXCHANGE, THE MAGASIN GÉNÉRAL WAS GUIDED BY DISCERNMENT—CURATING OBJECTS FOR THEIR PURPOSE, BEAUTY, AND ENDURING VALUE. THIS PHILOSOPHY LIVES ON AT LUNETTERIE GÉNÉRALE, ELEVATED THROUGH THE LENS OF FINE EYEWEAR. IN AN ERA SHAPED BY FLEETING TRENDS, THE MAISON STANDS FOR ENDURING ELEGANCE, BRINGING TOGETHER THOSE WHO VALUE CRAFTSMANSHIP, CULTURE, AND THOUGHTFUL DESIGN.
